Think you can build a website and automatically get your music to the world? Think again. We all wish it was that easy, but unfortunately, it isn’t. However, it does not have to be an extensive project to promote your music online. You just have to list out the actions you need to take and then take them – one by one.

Promoting Your Music Online via a Website

It’s pretty obvious that having a website is mandatory for a musician. Websites don’t cost much to set up or host. Creating a professional website lends to your credibility and provides a place for your fans to go and “hang out.” It is where you can offer special incentives for your fans to listen to your music or invite them to attend concerts and events.

Naturally you’ll want to keep your website up-to-date along with your search results and news about your adventures, where you will be playing. If your calendar is not current, your fans won’t know where to go to see you play. You have to show you are serious about catering to those who root for your success and who love your music.

 Social Networking for Promoting Your Music Online

Social networking is the current “thing” as far as establishing a fan base. You can upload photos, videos, songs and more to these sites. Two or three social networks are all that are necessary to get started with music social media marketing. If you join too many, you won’t be able to keep up with updates and communications. Keep your site simple and easy to navigate.

More Ideas for Music Promotion Online

When you want as many people as possible to hear your music (and what musical artist doesn’t?), you will want to try to give some music away for free on occasion. This will get you listened to and shared and will surely bring you more loyal fans. Don’t give it all away, but one track every so often should work.

Spending time with fans is important. In fact, people feel special when you communicate directly with them and offer a little personal interaction. Your fans are what will make or break you in the long run. They are due some attention and care.

It isn’t a bad idea to also network with other musicians. You never know when this could result in a profitable relationship. You could be invited to partner with them on some gig or take a support role. It gets you out there and heard!

Last but not least, how about some gimmick to stand out from the other musicians out there. You could have a contest, the winner getting free tickets to one of your concerts. You could have a quiz, and if the person passes he or she gets four free songs. The possibilities are quite extensive. You can probably think of some good ones, but you’ve got to get create when it comes to music marketing online or offline.

Get out there and be heard! Follow these tips and make your claim to fame.

Leave a comment below and share what you’re doing to promote your music online!