Fusion is devoted to music marketing and was created by professional digital marketers for the purpose of delivering superior marketing services and courses for musicians, labels and artists agencies. 

Craig De Borba (Founder) – Has been a guitarist for over 20 years and professional digital marketer for 10 years. He has shared the stage with Enrique Iglesias, Diego Verdaguer & Amanda Miguel, Chris Isaak, Train, 3 Days Grace, Our Lady Peace, Midnight Hour, Infrared Sunday and American Radio – just to name a few.

As the lead guitarist for Ana Victoria (2012 Best New Artist Latin Grammy nomination) for nearly ten years, Craig performed on numerous Craig de Borba live in concert on stage.Latin television shows including Rene Franco, Mojo, Volumen 2, Telehit, Konec-tv, Ritmoson and many more. These shows appeared on Telehit, Televisa and Azteca television networks.

As guitarist and performance advisor for Warner Brothers’ “The Ghost Whisperer” (starring Jennifer Love Hewitt), in the episode “The Curse of the Ninth” Craig worked with actor Neil Hopkins (Lost, Skyline, True Blood) to hone Neil’s guitar skills for the role of Brandon Roth (a musician who believes he’s been cursed) so Neil could deliver an authentic guitar performance for the camera.

Digital marketer for 10 yrs, Craig is also Founder @ OnPoint Internet Marketing. He has been featured on International Television RTP and has been mentioned on Entrepreneur.com, Business Insider, Huffington Post, Today.com, Musician’s Friend and many others.

In this capacity, Craig works with local and national businesses to run their digital marketing campaigns and other advanced internet marketing strategies. With literally hundreds of web pages successfully ranked on the 1st page of Google, Yahoo/Bing, tens of millions in visitor traffic and over $3.5M generated for his clients.


 Veronica Batista (Social Media Mgmt. and Social Media Coaching)

Accomplished vocalist and social media specialists. Veronica oversees a team who help her to deliver the technical, design and content aspects of client social media campaigns. Veronica is also fluent in European Portuguese, Brazilian, English and an expert in translations.


Ilya Bulychev (Paid Media Manager)

Ilya is the paid media manager/ PPC Ninja. Google Adwords, Bing/Yahoo banner ads, pay per click. Ilya is responsible for driving qualified paid traffic and lowering your cost per lead/sale via paid media channels.

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