Archive for the Blog Category

Who Dominates the Online Music Market Share?

Follow the money! You hear this often enough, and it can apply to many areas, including online music marketing. Doesn’t it make sense to have your music available where the source claims the highest online music market share? Of course! So where is this? Despite some talk […]

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Get Your Music Festival Marketing in Gear before You Hit the Stage

For you masterful musicians who have an indie band that is scheduled to play at a music festival, it is important to take this opportunity to promote your music for all it’s worth. This is the chance of a lifetime to become known and loved, developing a […]

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Musicians: Transform a Bad Media Interview

Musicians: Transform a Bad Media Interview

This past Wednesday, the Village Voice blog posted some cringe-worthy videos of musicians being interviewed…badly. Here at Fusion, it got us thinking about some of the interviews we’ve read, watched or listened to over the years, and what makes some better than others.  One thing we’ve noticed […]

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Will Music Downloads Disappear in Five Years?

Will Music Downloads Disappear in Five Years?

It’s one thing to turn on Pandora and listen to streaming music.  It’s another thing to download songs from iTunes and listen to them whenever you want to, again and again. But some people believe the popularity of downloading music from places like the iTunes store is […]

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3 Twitter Mistakes Musicians Make

3 Twitter Mistakes Musicians Make

A guest post by Kim Brittingham   Before we begin, let me say that this blog post isn’t intended to embarrass anyone.   True, I’m about to tell thousands of musicians what they’ve been doing WRONG on Twitter – and hopefully that includes you. (I say “hopefully” […]

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The Top Eight Reasons a Musician Needs His Own Website

The Top Eight Reasons a Musician Needs His Own Website

Unfortunately, without a website, a musician is basically invisible to most of the world. In a previous post entitled Music Marketing 101 written by guest blogger Kim Brittingham she covered the difference between a website and a blog. You at the very least need a true website […]

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How Do You Sell a Second-Hand MP3? Amazon Wants to Try.

How Do You Sell a Second-Hand MP3? Amazon Wants to Try.

Digital downloads.  We love them for their convenience, but they deny us the pleasure of pawing through boxes of second-hand vinyl, cassettes and CDs.  Sure, there’ll be a few used record stores holding out for decades to come (peddling “antiques”), but will anyone ever enjoy picking up […]

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How To Market Like Nine Inch Nails

I went into my Awebber account and I just happened to catch this post regarding Nine Inch Nails. It struck me because it was about 1 week from the time I posted my original article about how an artist can build a good business without a Record […]

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